Episode 38: Social Media Tips and Tricks with GroundUP Music

I could not be more excited to share this episode with you. I had the opportunity to speak with Jamie Marguiles today who is the label director at GroundUP Music. GroundUP is known for releasing incredible music from groups like Snarky Puppy, Bokante, Banda Magda, and so many more. I wanted to hear from Jamie all about how she and her team approach social media. If you haven’t checked out GroundUP music on Instagram or Facebook you are missing out. They do a fantastic job rolling out killer content each day and have developed a very loyal fan base. In our conversation, we cover all sorts of useful things like how to manage a content schedule, best practices for Facebook and Instagram and why Instagram is the best platform for musicians now. We talk about ways to effectively promote tour dates through each platform and much more.

Here are just a few of the themes we cover:

*How to manage social media content and plan content schedules in advance
*Best practices for Facebook and Instagram
*Killer tips for how to promote tour dates
*How to utilize Instagram Stories
*Why Instagram is the best platform for musicians to be on now
*The importance of authenticity
*Why Twitter is generally less important for new musicians now
*Do artists still need a website?
*Email lists for bands on tour and what not to do

Get your pen and paper ready because you are going to come away with great tips and tricks. So, without further ado, please enjoy my conversation with Jamie Marguiles.