Episode 46: How to structure ticket pricing

Welcome to Episode 46 of Speaking of the Arts! Today we feature Jeff Kane from Live Nation/Ticketmaster. In this episode we talk about all things related to tickets including how to determine ticket pricing, how data is influencing an artist's ability to structure their ticket pricing, what some of the differences are between older generations of ticket buyers and younger millennial buyers, and how technology is changing the way concert venues create unique experiences for patrons.